NEWS RELEASE
FOR MORE INFORMATION CONTACT:
Samantha LoPilato, SHADOW PR
212-972-0277
AMERICAN EAGLE’S AERIE ANNOUNCES THE LAUNCH OF ITS “SHARE YOUR SPARK” CAMPAIGN TO FURTHER EMPOWER WOMEN
The Share Your Spark campaign is in an effort to promote body positivity and encouragement from women around the world.
PITTSBURGH, September 29,2016 – American Eagle’s intimates and loungewear brand, Aerie, announces the launch of its Share Your Spark campaign. To expand on its #AerieREAL message, this campaign works to further empower women by encouraging them to share their sparks on social media to inspire others. Following the two-year anniversary of the launch of #AerieREAL, which is a commitment to 100% unretouched models in its advertising and marketing materials, this launch comes at a proud moment.
According to Aerie Global Brand President, Jennifer Foyle, “#AerieREAL celebrates real beauty, inside and out. It’s a message that resonates with our girls and we’re so excited to give them a new way to join the movement with the Share Your Spark campaign.” This campaign asks women to share their positive thoughts, words of encouragement, and their advice to others on their social media pages and blogs. Women are also encouraged to share their stories, their “spark” and what makes them #AerieREAL on their social media accounts. By sharing their stories, women have the chance to empower others and may even be featured on the website under that hashtag.
Working towards changing the fashion industry as a whole, Aerie is dedicated to the elimination of retouched photos and working towards encouraging women to discuss important issues such as body image, self care, and education. By retouching and photo shopping men and women in their campaigns, company’s are showing that the real you is not good enough, and that adjustments need to be made. These are important issues facing millennials and Aerie wants to be part of the solution. Through these campaigns and the continuation of the #AerieREAL campaign, our hopes are that more companies will join in on the movement.
American Eagle’s Aerie will be hosting a conference at 5:00 p.m on September 29, 2016 at its headquarters in Pittsburgh at which time the company will provide further details from the recent launch of the Share Your Shine campaign. Requests for media credentials to attend the news conference should be directed to Samantha LoPilato at slopilato9@aerie.com
About AEO, INC.
AMERICAN EAGLE OUTFITTERS, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its AMERICAN EAGLE OUTFITTERS® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China, Hong Kong and the United Kingdom and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise is also available at 141 international stores operated by licensees in 22 countries. For more information, please visit ae.com.
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Aerie 