American Eagle Outfitters, Inc. was created n 1977 as a retail store by brothers Jerry and Mark Silverman. This company operates both in stores and online at ae.com and aerie.com in not only the United States but internationally. Aerie by American Eagle is the company’s intimate brand and offers bras, undies, and swimwear. The Aerie brand operates 70 side-by-side stores which are connected to American Eagle stores, and 100 stand alone stores. The Aerie brand is both sold at Aerie stores and in stand alone American Eagle retail stores. American Eagle Outfitters targets an audience between the ages of 15 and 25.

Since 2014, Aerie has been dedicated to the elimination of retouched photos in their advertisements. Instead, Aerie has been focusing on encouraging women to discuss important issues such as body image, self care and education. The launch of #AerieReal has sparked a lot of interest in the fashion industry, and Aerie strives to keep making the fashion world better and more accepting than ever before.